Search Engine Marketing
SEM, Search Engine Marketing, PPC or Pay per Click is the process of advertising a targeted message to your consumer through the search engines paid links. SEM enables you to tailor your message depending on who you are speaking to and what stage of the purchase funnel they are at.
SEM is the most effective direct response channel but if the core fundamentals of search are not understood, it can be a costly channel for advertisers. Understanding these core fundamentals is what we at VitaminSEO pride ourselves on. We have over 6 years experience in the Australian search marketing landscape and through our strategic relationships with the search engines, Google, Yahoo, Bing, we stay ahead of the latest search developments and understand how search can really work for your brand.
Below is a table of the current search engine market share – January 2010
| Search Engine | Percentage |
|---|---|
| www.google.com.au | 71.94% |
| www.google.com | 14.13% |
| search.yahoo.com | 5.24% |
| www.bing.com | 4.34.% |
| au.search.yahoo.com | 2.91% |
We take the time to understand your brand, your business objective and build a comprehensive search marketing campaign to mirror those objectives. Whether your campaign is traffic (Clicks), CPA, ROI or ROAS focused, we have the expertise to create an effective campaign for you rooted in the core fundamentals of search.
We understand the role of bid management technology in the search landscape and have worked across many different technologies. Based on our industry knowledge and experience, we will provide you with our recommendations based on the search campaign and its requirements.
Learn how VitaminSEO can help your brand increase its visibility, protect your brand and ultimately get qualified traffic to your site to achieve your business objective using SEM.
