How Do I Get #1 In Google?

This is a question we often get asked and it is understandable. People very quickly become obsessed with getting to the top of their search engine results page (SERP), and miss the big picture. Being number one in Google for you targeted keywords is great, but you should never forget the long tail.

The Long Tail?

To explain the long tail let’s take the free encyclopedia wikipedia as an example. It has a lot of low popular articles (ones that probably only receive a few visits per day), but when you add up the number of visits these articles get, it far out ways the views the most popular articles get.

Think about how that translates to your own business. For example rather than building one page which target “home loans”, why not build lots of pages which target more specific variations of that term like “home loans sydney” or “first time home loan”.

Search engine optimisation (SEO) is not a process which happens over night. It can take months before you see the fruits of a good SEO campaign. However, targeting the long tail can be a much faster process.

4 Keywords = Sales

The more specific a search, the more interested that potential customer is in buying your product. 2 keyword searches are broad and usually indicated that a potential customer is browsing. The more keywords in a search, it indicates that the potential customer is very interested in a certain product, and these people are a lot easier to convert into being customers.

Yes, But How Do I Get To #1 In Google?

Google uses over 160 different factors in deciding where a page should rank for a organic keyword search. No one knows what all of them are (if they say they do they are lying, or work for Google!). But there are certain factors which are generally excepted as being crucial, and we can make sure you site has them. Please contact us and we will explain more.

Content Is King!

This is what we tell every client. The more content you have on your website the more potential customers you will capture. The way Google ranks pages changes from month to month, but the “content is king” rule has been around for a long time and will continue to be.