What is Organic Search

Organic searches provide you with potential customers for free! The cost of the click from the search engine to your website is nothing.

Many people get confused about what is an organic search result and what is a paid advertisement. Please click on the image below for an explanation using Google as an example.

So why is this important? Remember that all organic search is free and the fact that people are 7-8 times more likely to click on the organic link than a sponsored link. This varies from search engine to search engine, but the point is more people are likely to click and therefore trust organic search results more than paid or sponsored links.
Ranking Well In Organic Search Saves You Money

The numbers are simple. Imagine your company wants to rank for the keywords “Sydney Hotels”. If only 1000 searches are made for those keywords in a day and you have the #1 position in the results you can expect to recieve about 600-800 potential customers a day.

If you were paying to appear for those keywords on Google, you would be paying $2 – $3 per click which translates to between $400 and $700 a day for the balance of 200-400 clicks.
It’s All About Being Number 1

If you are not on the first page then you are nowhere. The difference between being first on the first page of a search engine results page (SERP) and last place is huge. A recent eye-tracking study by Cornell University showed that the first result on a Google results page receives 56.36% of clicks compared to last result which only receives only 2.55% of clicks.
Improve Your Organic Search Results Through SEO

That is where we come in. We can help you:

* identify which keywords you should be targeting (you will be surprised).
* explain what long tail searches are and why they are important.
* find out which keywords actually convert into sales.
* improve the click through rates of your organic search results.
* and much more … organic search is vital to your business.

Please contact us and we can explain more.