What is Search Engine Optimisation?

Search engine optimisation (SEO) is about improving the visibility of your website in the search engines and therefore increasing the quantity and quality (potential customers, rather than browsers) of your visitors.

So how does it work? Well, SEO it can be split into two sections. On page factors and off page factors. The on page factors are the ones you can directly control.

On Page SEO

Click on the website to the left for a explanation of on page SEO factors.

There are lots of other factors to do with on page SEO, but in general: If you build your website so that your customers find it useful, and it will do well.

Off Page SEO

Having a website that brings in lots of visitors involves more than just making a great website, off page SEO factors are very important.

The most important off page factor is the number of websites that link to your website. The more links you have the more relevant your website will become and the higher you will appear in the search engine results page (SERP).

We know that this is important because it is the first thing Google tells you to do in its webmaster guidelines. It is, however, slightly more complicated than just getting links to your website.

Other off page SEO factors are for example, size of your site (the bigger the better) and how old the site it (the older the better). The most important factor is the links you have pointing to your website.

Google takes into account over 250 factors when deciding the relevance of a page and where it should appear in on the results pages.

How We Can Help Search Engine Optimise Your Site

A big part of search engine optimisation is about choosing the correct keywords to target. We can optimise your website to capture the keywords that will produce the most customers. Contact us to find out more.

Contact Vitamin SEO