Usability
It does not matter how good the search engine optimisation or search engine marketing of a website is, if the website does not ‘work’ then everything else is a waste of time. If customers cannot figure out how to contact you or how to add products to their shopping cart, then your site has a usability problem.
To get an insight into how your potential customers interact with your website, grab someone random off the street and stick them in front of your website and watch. We are being serious. This is what we do with our new designs and it always brings unexpected results. It is invaluable.
Steve Krug wrote a book about webdesign called Don’t Make Me Think. He wrote that if the customer has to think about how to do something on a website, then something is wrong with the website.
Is Your Website Usable?
vitaminSEO is focused on you making more money from your website. With that in mind, can your website place a tick against these usability guidelines:
- Is the ‘contact us’ button clearly visible?
- Does your site have an tagline (one line to indicate the purpose of the site).
- Does the call to action button (ie. add to cart) stand out?
How does your website fare with the world’s leading expert on Web usability, Jakob Nielsen’s common usability problems. Here are some of the ones he has identified as causing major problems:
- links that don’t change colour when visited.
- opening new browser windows for links, and pop-up windows.
- design elements that look like advertising.
- Is your copy vague and full of hype, or perhaps dense and unscannable.
There are lots of small things which can make a huge difference to the performance of your website. Please contact us to find out more about how improving your sites usability.
Contact Vitamin SEO
